If you have spent sometime in marketing you would know that the user-generated content is useful but at the same time also pose a lot of risk as a marketing strategy. However, when done right, it also pays more than other types of content marketing strategies.
A social media and tech-savvy audience appreciates to be a part of regular conversations. The user rant, organic user reviews and conversation are the base of successful campaigns. Medialinkers SEO suggests following content marketing tips for your brand:
Giving Customers a Voice
It is tempting to maintain absolute control over a content piece mentioning your brand. But the users are intelligent and know the main difference between a junk SEO article and meaningful content. Consumers are also interested in checking out the opinions of other consumers instead of reading plain promotional pieces. Consumers want to be included as part of a conversation instead of what they want to think.
All the expert marketers including the CEO of Crowd Reviews.com suggest user-generated content as a great way to let consumers in your marketing strategy.
There are a few myths regarding content marketing. First being it a numbers-driven strategy with success measured in keywords, backlinks and quantity of placements without considering its quality. The second is that you have to push content in a single direction from marketer to consumers only for maintaining control.
Depending on machinic SEO methods such as article spinning and placing fake reviews may elevate the listings temporarily but despite the increase, make your brand suffer in the long run. This also not results in any significant increase in the actual revenue. A good content strategy needs to include user opinions instead of just useful content.
Check the Emotional Connection
Customers need to find a meaningful connection regarding your brand. The young tech-savvy platforms help users to respond positively than they do when provided with a direct advertising method such as TV commercials.
Needless to say that content marketing is a great way to market your business, however, it needs to implement the above mentioned tips to offer further benefits to your brand.