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Google Panda Becomes a Core Component of its Ranking Algorithm
ML Google Update
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Google Panda Update became a part of Google’s Ranking Algorithm. Introduced in February 2011, the Panda Update was introduced by Google to fight thin, poor, and duplicate content.  The update helps Google to rank sites based on their content quality. Google has even issued a PR stating this news, further confirmed by Gary Illyes.


Unlike the Penguin’s real-time formula, the Panda update implemented by Google isn’t real time. This also means that from now on, the Panda Update also will not be rolled out separately. The last Panda update rolled out by Google several months ago was Panda 4.2.


Even though it hasn’t been confirmed when the Panda update became a part of its core ranking algorithm, the changes that a lot of SEO people experienced this past weekend in the search results were caused by this Panda update. How the update changes the SEO game in future is something, we will see over time! Keep tuned into Medialinkers for more information!