When running a company depends on the local customers, SEO becomes an essential part of your business. The local SEO is a subset of the full Search Engine Optimization which helps people in finding the area on the search engines. To be honest, whenever its written Search Engines, the point is towards “Google.”
Getting the local Plan of SEO dialed is extremely important as the B2C and B2B consumers are dependent on it for getting the information they require for making the buying decisions. Google isn’t a tech giant; it’s a key component of the digital economy. Very less purchasing decisions are made these days without any level of “Googling.”
What you need to focus for the Local SEO in 2016
Go Responsive or Go Home
The mobile-friendly web designs are not optional anymore. The mobile device searches have surpassed the laptop and desktop computer searches worldwide. The site mobile friendliness has become a ranking factor for Google. It provides people a really good mobile experience on a site, meaning that it helps in making more conversions and revenue. This is as simple as that. This means that now, with responsive and mobilegeddeon, it’s high time; you make your site a mobile site. The mobile only deals and the special promotions would keep the people coming back to the tricked out responsive web designs. What you need to do is create the best possible mobile experience for your customers in 2016.
Calling the Voice Search
With the growth of the mobile searches, there comes a greater demand for voice searches. People are always using this feature on their smartphones for locating the products, businesses and the services they require. There are some people who use the voice search to get help in the multi-tasking. There are a lot of others who find it easier and faster for speaking into their phones instead of typing a query. No matter which way you choose to do it, there is a trend towards the voice search which helps the businesses to optimize their site for hooking the consumers. This also means that you need to shift your keywords for the voice search friendly phrases. Follow up questions become really important in the voice search, as only a limited amount of information is delivered in every response.
Data Matters for Local SEO
The direct data in the SERPs mean that the companies have to provide detailed information about them for getting a top slot with the search engines. The Direct data are the granular information piece appearing with the business listings in the search engine data. For instance, when searching for the restaurant near you, you need to offer every result with location, pricing, phone number, whether the takeout is available or not. The availability of the extra data helps not only in improving the visibility fo the single location but also for the franchise SEO.
Optimizing for Local SEO Means Good User Experience
At the end of the day, a potential customer’s decision for buying a certain product comes down to the entire user experience from a click to a close. Even though you can’t control the sales person’s words and actions all day long, you get in a complete control of the customer experience offered by your website. From what we can see, in the next few years, the overwhelming majority of businesses would compete solely on the customer experience and by the year 2020, 85% of the customer-company relationships would be managed without the human interaction.
What this means is that you need to have a concise online marketing, better and consistent for your competition’s to capitalize on this trend.
For Improving the Local SEO
In the coming years, the local SEO would focus more on the mobile marketing. The younger customers are always shopping online through the web. However, this doesn’t mean that the old customers aren’t doing the same thing. Google has made it widely known that the customers visit a store the same day they Google for the local search. The study was conducted 2 years ago, and this percentage has increased by now.
Google is really serious about helping the companies for getting on the Google Mobile Friendly bandwagon that they have also provided a tool to help the webmasters in preparing for their mobile customers.
After, you have identified the weak points of a website; you require technical help to get in the right order. After this, you would have to work on the local SEO campaign. There are business owners who would like to roll up their sleeves and dig into SEO, while many others would simply avoid it, thinking of it as a nightmare. Whether you do it yourself or hire an agency such as Medialinkers SEO, there is one thing for sure; you can’t ignore the impact of Google and the way its building up the local lead generation.