Tag Archives: Kennesaw Web design

6 Hot Trends of Graphic and Web Design For 2016
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Trends in the design industry are always changing. They either improve or fade out similar to the clothing styles, hairstyles and other trending industries. Everything eventually evolves. Many of the design trends of 2016 were introduced in 2015, while many others returned with an improved version. You need to master these trends if you are working in the design industry. Here are the hot trends of graphic and web design for 2016:

 

1.  It’s all Getting Flat Again

Well, flat design has been on an upward and downward trend ever since its introduction. The trend is back with a bang this year yet again, replacing the skeuomorphic design trends of the past years. Flat design is simple, classic and focuses on the practicality of a design. Switch to flat design if you have not already!

2. Videos & Animations

Videos and Animations have replaced majority of the slider sections in websites. Not only do the animations and videos look beautiful from design perspective but are also among the major marketing trends for this year. You need to incorporate a catchy video in your website to score big this year!

 

3. Bold and Playful Typography

Typography continues to impact the design industry. Similar to 2015, the trend will continue. But this year, you will experience a lot of fancy scripts and complex scripts. Typography needs to reflect the overall theme of a design and an out of date font can make the entire theme look unprofessional. Make sure the typography you use across your print or web designs reflect the true nature of business.

 

4. Add Some Illustrations

Though formal images and photography are the most popularly used elements across the web, the trend is also switching towards artistic side. Many business brands are using illustrations in the form of vectors to get the message across their audience.

 

5. Hamburger Menus

The concept of hamburger menu was introduced in the mobile web designs for the limited space. The trend has caught up with the desktop version of sites. Many designers are focusing on the beauty of design without worrying about adjusting the menu. Achieving sleek and stylish look with hamburger menu has become easy.

 

6. Natural Photography Over Stock Pictures

Stock pictures still used on a number of websites today is slowly getting replaced with images depicting natural environments.  As a designer, you need to reduce the use of images and focus more on adding the glitz and jazz for a natural focus. Photographing real things will help you achieve just the appearance you are looking for!

You can let us know about the trends you think we have missed for this year.

Medialinkers, Web Design Agency in Atlanta has been offering innovative web design services since 2002. Contact Us for more details.

Logo Design
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We often discuss web design predictions for every year. As much as a website design is an important aspect of any business, logo is another crucial part. Though a logo is a small part of any business, it can take your brand to the next level. Some of the logo design trends suggested by the Medialinkers web design team are shared below:

  • The Monoline

Monoline design is actually a line art which forms a logo. Monoline logos are the logos crafted from a single line which does not change in weight. It can also be built with a single strand of wire. The monoline gives a bare bone look to the popular web iconography. Single monoline is a monotone giving your design an artisanal and crispy look without a clutter. The monoline nature lends itself to help build design work beautifully to make your brand pop remain legible. Of course, the monoline isn’t for everyone, some niches can work this look in better than some. The monoline is not for every person, but works really well in some niche. It is mostly suitable for food and beverage, salon and small boutiques. But it is versatile to work for other markets.

  • Wordmarks

Creating a wordmark logo is not a new concept. Popular examples include CNN, Coca-Cola, Disney and McDonalds. Wordmark logos are typographical in design working as a visual symbol for a brand. They are also minimalist by nature as far as type, color, shape and other design elements are concerned. Wordmarks are designed to deliver visual identity. When compared to the traditional graphical logos, it helps in increasing the brand recall to keep the design content within the text. This reduces the chances of clutter. Wordmark is used for a lot of niches but requires careful planning and creativity. The great thing about wordmarks is that they are timeless.

  • Negative Space: Don’t be Afraid to be Negative

Negative space is commonly used in the web design industry. The trend has made its way into logos as well. Negative space also helps in establishing balance to set harmony between used elements especially useful in logo made of multiple type and shapes. Negative space also adds to a design even when you are paying less.

  • Duotones

Duotone is a popular trend for logos this year. A lot of companies have started doing it.

  • Handmade Look

This year focuses on authentic and unique designs for a better user experience. The handmade look will become a common logo trend in 2016. As the name says it, the logos appear like sketched with designers incorporating a dynamic and playful look without any reason. The handmade design seems personable to make everything looks good.

4 Commonly Used Web Design and Development Jargons Explained
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There are certain terms used in the web design and development niche on a daily basis. But not everyone understands those terms. To make the web design and development jargons simple and easy to understand for your liking, given below are some of the most commonly used terms briefly explained in easy words for the understanding of laymen, by Medialinkers web design agency in Atlanta.

  1. What is Responsive Web Design?

As web designers or project managers, we are so much caught in the technical details that we do not explain what a responsive web design is to non-technical clients and what makes it so crucial for sites today. Well, a website design which is responsive in nature is a design which responds to different device screens to provide an easy readability and navigation to users. It it’s the same site that is rendered on desktop and mobile devices instead of separate versions.

  1. What is a Hamburger Icon?

Another important concept that we mostly hear is the responsive navigation or the hamburger icon. The hamburger icon is the icon that presents menu and navigation when a site renders on small devices such as tablets and mobiles. It is called a hamburger icon because someone at some point said that the three horizontal lines resembled a hamburger thus giving it a popular name hamburger icon.

  1. What is a Content Delivery Network (CDN)

Site speed is crucial to the optimal performance of a site; we often recommend use of a content delivery network to customers especially for the heavy image based and eCommerce sites. But, what really is a Content Delivery Network?

A CDN is a network that duplicates site’s content on multiple servers based at particular locations across internet.  The basic purpose of using a CDN is to minimize the time it consumes for web pages to load or for the sites to download digital content. The network works on the principle of physical data distance to travel over a network compared to the few number of intermediate servers and nodes between the end user and data source.

By hosting content on local servers, the information is presented to the user through a few steps to offer reliable and quickly loading web pages. A CDN is also ensures continuity of services, through backup servers when a neighborhood server goes down.

  1. What are Cookies?

With changing guidance and laws on data protection, many sites offer a message the first time you visit a new site informing the site’s use of cookies, asking to accept or perhaps close the message. But what are cookies in reality?

Cookies are small text files which are placed on user computer by the web server. There are unique web browsers which contain anonymous information such as unique identifiers.  The web servers are able to retrieve information presented in cookies.  The cookie files allow a site to store information about preference, so that the website content can be tailored to you. When creating a site, we can include a cookie banner to advise our clients on the contents of a website cookie policy. For more details and consultation, get in touch with the Kennesaw web design services.

improve your web design
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User Experience is an important part of web design niche. From accessibility best practices, simple interfaces, alternative user pathways to user preferences are all important parts of a good user experience.  Given below are some tips to ensure a smooth user experience for your audience.

  1. Implementation of Fundamentals

A good starting point when it comes to accessibility is ensuring a solid User Interface. Logical and clear designs are a key to making website succeed online including clear-cut navigation. No one likes to view a site that is cluttered or contains a messy navigation for disabled people particularly those who have visual damages.

  1. Allow Hotkey Shortcuts

Users like keyword navigation with the availability of hotkey shortcuts on sites. However for disabled users, the features are important. This means giving users control beyond regular “tabbing” and “scrolling” with a spacebar. Here is a list of keyboard shortcuts mentioned in Wikipedia.

  1. Use a Clear Text

The biggest obstacle for visually impaired users is text clarity, so designers should take every measure to increase legibility (clarity of letters) and readability (clarity of text blocks). Here are four easy-to-apply techniques that users who are visually impaired will surely appreciate.

The main obstacle for visually disabled users comes through text clarity. This is why; designers need to take all the necessary measures to increase readability and legibility. According to universal design, text clarity helps in an improved readability.

  1. Do not rely on Colors to Portray Messages

Colorblindness affects about 10% of world population. Even though color codes help in communicating a message in a strong and faster way, labels need to be used for explaining crucial functions. For example, if there is an error in an input field, most of the designers outline it in red color to highlight the problem; however, also try and use an exclamation point icon for a full accessibility.

  1. Use content in HTML

The HTML and CSS developers alter what users see without changing code’s structure. In addition to making the design process simple, using content in HTML allows for a better usability with screen readers.

The users without any problem can click on the preferred section; users with screen readers rely on screen readers to explain the different page elements. Try and note the frustration by clicking a link to an article and filtering through the navigation menu.

Through the help of HTML and CSS separation, you need to reorganize the code for suiting the needs of screen readers without altering the layout. This way the navigation menu stays on the top, to serve for the sighted users and its code is displayed at the bottom for users with screen readers.

  1. Explanation Link Text

Some screen readers provide the option to list links on a page, however, the feature is meaningless if the link text simply writes “click here” out of context like this. Use the link description if it can be understood without context but don’t go overboard with it. The text is also a part of design element so don’t overdo it.

Also, use a 40×40 pt. clickable area for touch controls. Accessibility is about designing for all users disabled and the non-disabled. The 40×40 pts is a preferred norm to accept all finger sizes.

  1. Accessibility Checklist

A detailed guide is available at accessibility checklist where you can notice most of the items on the list more than just accessibility guidelines and tips for a better UX. But still it’s a good way to keep on track through the process.

Conclusion

Accessibility guidelines help in achieving a good UX design and need to be implemented regardless of your users. To improve website’s accessibility, consult with Medialinkers web designing agency.

social media by ML
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A lot of businesses today consider promoting their blog or web services via ads. Even though the different social media channels have also explicitly shared that without ads, the outreach stays limited; the advertisement methods unfortunately don’t work a lot of companies despite the placement of best efforts. You might have come across blog posts titled as “Are Twitter or Facebook Ads real or a waste of time or money” on your social media pages.

 

Social media sponsored content works, but for that you have to be extremely patient and run different A/B tests. This is the reason why small companies with limited resources are unable to get a big ROI from a paid campaign.

 

So, considering these aspects of sponsored advertising isn’t it better if you stick to the conventional and organic post outreach. Cross promotion is one great method through which you can easily get around the outreach issue via social media. This blog covers the main tips to assist you in cross posting your content successfully. You can also get a digital marketing company such as Medialinkers to handle the social media marketing work for you.

  1. Add Social Channels to Your FB Page

social image by ML

Most apps provide an option to customize the thumbnail of the tab so that it matches your business branding. The following are some third-party tools for adding tabs of other social networks:

Facebook allows integration of different social channels such as Pinterest, LinkedIn for the promotion of posts through social apps.  You can also customize the thumbnail to match business branding. Some good social apps that you can use are:

The social tabs will start appearing under the cover picture of your profile.  The visitors can click on the “More” dropdown arrow to navigate to the desired social channel.

  1. Use Brands for Cross Promotion

Search a brand that isn’t a direct competition to you.  Give them a free cross promotion. This will go a long way in building the audience for you.

For selecting a brand, consider the following tips:

  • Active Influencers
  • Has a Local Business Similar to Yours
  • Business indirectly relevant to your exact niche (Won’t be your direct competitors)

 

  1. Target Nonprofit organizations

You can write some posts and promote them through the nonprofit organization channels. These organizations have all types of audience and can work wonders in enhancing your post outreach.

  1. Email & Social Media Go Hand in Hand

Combine email and social media together. Email is still a popular communication channel for businesses. In fact email and social media have the same goals, to engage with the right audience. The best way is to add the social channels in your weekly newsletters and inform your subscribers about the new events and posts on your Facebook Page.

  1. Add a Social Plugin to Blog/Website

While people who regularly visit your website/blog will be following you on social media, there will be new visitors coming via search engines now and then. You can easily promote your social media posts to these new visitors.

 

The same can be done on social media for your website’s or blog’s content (you’re probably doing that already). Visitors who follow you on social media without coming across your website/blog will know what you post on your native digital properties.

 

People visit a blog regularly for the new information. Also, blog attracts a lot of readers through search engines over time. You can add these visitors to your social channels too by integration of social buttons on your website/blog. For more details, you can also read Search Engine Journal tips for promoting a blog on social media.