Nontechnical people don’t understand the technical SEO. A lot of programmers when starting out didn’t know the actual difference between the client and the server side, the HTML & CSS and even coding when starting the careers. However, with SEO is becoming a necessity for the web industry, you need to learn it so that you know what you are dealing with. Fixing even the smallest of the technical issues has got more benefits than the best links which you’ve built.
Fixing the smallest technical issues leads to more benefits than building the greatest of links. Even though you are not able to personally fix such issues, knowing what you have to look for and the way you have to fix it with a developer on the back for its implementation is quite critical. This means that for all the nontechnical people, some of the basics you require & need to look out for with the technical SEO are as follows:
Status Codes and Redirects
Whenever a page is accessed, the page would send a response to the web server saying that it’s happening. There are a lot of status codes and according to Moz’s, “the response codes explained with a picture: do a great job of explaining each of them.
The Basic Codes:
200: The Page loads just fine.
301: The information was relocated permanently over here.
302: the information is temporarily shifted there.
404: This page doesn’t exist.
What do you need to Use?
Through a tool known as the screaming frog, you can put an entire list of URLs to know about the status code associated with each. Make sure that you are not missing out on any links.
What do you need to keep in mind?
You need to make sure that the front and the back end match. In case, you are permanently redirecting the status code, it has to be either a 301 or a 302. If not, then you are just passing a value from the Page A to Page B, and this way Page B would never rank. Also, you don’t redirect everything back to the home page. It must be done on a 1 to 1 basis.
In case the page doesn’t exist, your site must show up a 404 instead of 200 redirects. This is known as the soft 404 and this creates confusing signals between the web server and Google.
Canonical Tags Are Very Useful
In the source code of Page A, if you have a <link rel=”canonical” href=http://www.example.com/page-b>, this would mean that you are on Page A but the content is best located at Page B.
When Do You Need to Use it?
You need to duplicate or near duplicate, such as:
The home page URLs (www.example.com and www.example.com/default.aspx)
Duplicating paths to the same page (www.example.com/news/page-a and www.example.com/press/page-a)
What you need to keep in mind is that canonical page is the end all of be all. In case you want the page indexed by the search engines, you need to include in the internal linking structure. In the example stated above, the crawlers and the users need to get to Page A, but Page B gets all the action.
URLs are not case sensitive
These links (http://www.example.com/angry-erin-attacks and http://www.example.com/Angry-Erin-Attacks are same).
What does this mean?
Hey, Google, I know you think you’re on two different URLs, but it’s really just the same content.
This is the same content and these are not two different URLs.
What to Do?
The developers need to implement a site-wide canonical targeting the uppercase URLs to the lowercase counterpoints. This is how you can easily fix the duplicate content and then the users don’t have to go through an interrupted experience.
What has to be kept in mind?
If you like lowercase letters, you can keep all the URLs lowercase, when typing into a search bar. Also, this would make it cleaner. You can also use the 301 redirect, but it is better if you limit the redirects for keeping things simple.
The URL Parameters
Whenever a ? Appears, it marks the start of the URL parameters.
A lot of parameters offer more information about whatever is going on the page, making the content to change, such as signifying a specific color size and an eCommerce site. The parameters don’t change the content at all and are only used for tracking the different purposes, similar to saying what the referral came from and the print version of the page.
For example http://searchenginewatch.com/article/2299970/Securing-the-Future-of-SEO-Global-Brands-5-Not-Provided-Solutions?utm_content=buffera3518&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer
The parameters are only telling how many users are going to the article from twitter, but after removing everything after? The link would present the same information which can cause duplicates issues.
A lot of eCommerce sites use parameters for showing different product colors, but when the parameters are removed, just one color is shown; this is why you need to be quite careful in dealing with this issue.
What do you need to do?
The URL parameters cause duplicate content most of the time, this is why, and you need to keep an eye out on what is necessary for the page content and what Google can ignore. In the webmaster tools of Google, you need to tell Google how you can read the parameters and you must implement some canonicals too.
Even with a basic understanding of what to look for in technical SEO can get you far. So many people today focus too heavily on off-page SEO, but if a site is technically flawed, it won’t matter how many links you have or how good your content is.
With a basic understanding of what you need to consider for in the technical SEO, you can get quite far ahead. There are a lot of people who are focusing on the off-page side of SEO, but if it’s technically flawed, it won’t rank and built authority even with a lot of blogs and great backlinks.
For more info feel free to contact of professional SEO experts of Medialinkers Company.