Tag Archives: seo kennesaw

Kennesaw SEO
It's only fair to share...Digg thisPin on PinterestShare on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInShare on RedditShare on StumbleUponShare on Tumblr

 

SEO rules are always changing which makes it important for the marketers to stay on top of their SEO marketing campaign. SEO is a technique which makes people search for your site. This means that you need to implement the changes accordingly to not fall short of users and Google expectations. Medialinkers SEO Services shares a few tips to help SEOs in managing their work better.

  1. Not All Viral Content Helps

Since content is an important part of any digital marketing campaign, millions of content pieces are published on a daily basis. To make your content stand out, you need to create incredibly rare content. Even though you don’t know what will capture the attention of users, you still need to focus on creating something unique and rare to make it go viral.

However, you also need to understand that not every business requires creation of a viral content. For example, brick and mortar business needs the right advertising type to boost and establish a business for users. For local brick and mortar business, chasing viral content is only waste of time and money. So in short, you need the right type of advertising to make things successful instead of just viral content.

  1. Stay Away From Bad SEO

Methods which once skipped Google’s eye now work against a site and fall under the category of spam work. The good news however is that the Google rules have not changed since day 1. Google always wanted site owners to keep users happy and this is exactly what the strategy is about still today. If your site delivers informative unique content, links to other authority sites and is compatible against the latest technologies such as mobile web then you are going to be rewarded in the search rankings.

  1. Stay Away From Duplicate Content

Considering how Google has tightened its noose around the duplicate content, you need to stay away from it. However, to make sure if another site copies your blog post you don’t get penalized by it. To avoid this, you can implement canonical tags when republishing content on a site. It will not harm your site, but you still need to track the sites using content without your permission due to the copyright issues.

  1. Incoming Links do not always help SEO

Incoming site links are a great way to boost rankings in the search engines, but not all sites help the cause. For example, sites having some sort of authority issues do not contribute towards the growth of rankings. Irrelevant sites and questionable domains hurt search engine rankings. Instead of quantity, only focus on quality.

  1. Go For Relevancy

SEO these days is all about relevancy. The HTML tags, image descriptions, sub headers, titles and all the other page attributes need to be related to a website’s purpose or the page.

  1. Doing it Yourself SEO

Automation can help manage a lot of SEO tasks. Whatever, information about website traffic and customers can be read with data processing software for a beginner to understand the game? To be on the clear side, anyone with some experience about the latest trends will know how to fix issues.

There is a learning curve regarding the SEO work, but you can still hire resources to manage the SEO needs. You just need to use tools to automate some work where you can.

  1. Responsive Web Design and Mobile Friendly

Everyone today in a restaurant, library, doctor’s office or a baseball game is focused on their Smartphone, instead of talking to people around them. This means that your site needs to be responsive and mobile friendly too to cater to the ever increasing mobile users’ percentage.

Sites which are not responsive or mobile friendly do not show up in the mobile search results and are a major factor behind potential business lost. In fact, mobile searches form majority of local SEO work. When targeting locally, you need to dominate the mobile SERPs. So instead of ignoring the mobile platform, hire a professional agency as Kennesaw web design to convert your site into a fully responsive site, making it mobile friendly for your requirements.

Rank Boosting SEO Tips by Medialinkers
It's only fair to share...Digg thisPin on PinterestShare on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInShare on RedditShare on StumbleUponShare on Tumblr

Everyone says SEO is about content, and most definitely it is, but you need to understand that Google only pays attention to content that is created for the users. If your content answers queries written by different users, then most definitely it will be picked up by Google. If not, well it won’t give you any reward. Given below is a process compiled by the SEO executives of Medialinkers to help increase not just traffic but the relevant traffic to your website.

Content Generation Process

A typical content generation process used by many SEOs is as follows:

  • Keyword Research for picking high volume but low competition phrases
  • Writing content around different topics and phrases
  • Promoting the page through social media and backlinks
  • Watching the traffic and moving to another project

However, what most of the SEOs stop right there, whereas the process should include several other things. The process today must include some other factors that are covered in the blog below:

User based features have become important today for content marketing. These features include site speed, overall UX, mobile-friendliness and perceived quality.

Steps to Improve Traffic to Underperforming Pages

  1. Matching Searcher’s Intent:

The page needs to match the searcher’s intent to be found by Google. The factors such as the number of times a page was actually clicked play a critical role today.

  1. User Satisfaction: The users have been presented with all the information they wanted.

These two are crucial factors for content today. If you are doing these and your content still underperforms then give below are a few tips to help you out:

You need to optimize your content for users instead of doing it the traditional way to see traffic. If you get any traffic, chances are Google has already understood your content. However, that traffic can either be wrong or right. There is a gap between the traffic you thought you were targeting and the traffic you are receiving. You need to narrow this gap:

  1. Is the content matching searcher’s intent, visiting your site?
  2. Is the search snippet shown under the link impactful enough for the users to click?
  3. Does your page have all the relevant information user has come for?

Answering all these 3 questions mentioned above will help you in bridging the gap.

  1. Identification of Low to Mid-Sized Pages

The answers to these questions will enhance the performance of your low traffic levels. However, you can do the same for the high performing pages to get further targeted traffic.

You can use Google Analytics to identify pages with high traffic and then incorporate the best keywords matching the searcher’s intent.

  1. Identify Gap between User Intent and Written Content

Most of the pages which receive a high number of impressions but have a low click through rate have been observed to lack enough material for satisfying user’s intent. But how should you do this? Let’s move to the next step for optimizing it for users’ intent.

  1. User Intent Optimization

By understanding what the users are searching for, you need to optimize it through the following metrics:

  • Title and Meta Description Tag
  • Page Title and Headers
  • Body Text & Call to Action

Write the Title and Meta Descriptions correctly with the keywords best matched against user’s intent for the underperforming pages. This will lead to more clicks and visits by the users. A high number of clicks will result in high search engine rankings in the search engines. In short, you need to optimize your search snippet in a way that leads to more and better traffic.

  1. Satisfying User through Complete Information

Take an example of a user searching for “best hotels in Atlanta.” You want your bed and breakfast business to rank#1 for this query, but the question is would it help the user? Probably not, as the user is searching for a list of best hotels in Atlanta with complete reviews, and services listed against them. If your website offers these like Yelp and other business directories, then you have satisfied the user intent.

In short, you need to put yourself in user shoes and see if the queries you type will satisfy searcher’s intent.  Make sure that the user finds everything typed in through your link, or else he would have to use Google again. If your page satisfied user for the result, then Google will rank you highly for the targeted search query.

What to Do Next?

After making the right changes, you need to do the following:

  1. Submit it in Webmaster/Search Console for Reindexing
  2. Track Results Continuously, Repeat and Change accordingly

Just check for the following:

  1. Rankings
  2. Overall Impressions
  3. Click-Through Rate
  4. Bounce Rate
  5. Conversions
  6. Time on Site

You may not get it right doing this at once, however, you will improve with time and will mostly likely not only see an increase in traffic but also an improvement in the targeted traffic. Only the content that satisfies users’ intent today does well in terms of SEO and this is what Google wants you to do!

Follow the Medialinkers SEO Service blog, for reading SEO tips.

Medialinkers SEO
It's only fair to share...Digg thisPin on PinterestShare on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInShare on RedditShare on StumbleUponShare on Tumblr

Valuable content posted on a site through its blog section assists to drive relevant traffic and business leads. However, many marketers still struggle to find enough visitors to make a significant impact through content marketing. However, ask successful blogger or marketing agency, and they will tell you that a simple tip for driving immense traffic is not only the usefulness of content but also the right marketing strategy. Alternatively, you can also hire Medialinkers SEO agency to do the content promotion for you.

Steps to Driving Thousands of Visitors to Your Blog

  1. Influencer List in Your Industry

Identify influential people in your industry, as they have the audience you want to drive to your blog. Look for influencers that are active, have a large following, own a high-authority website and engage with their community. Make a list and get their email address too if possible.

  1. Reach Out

Write something which the audience is looking to find answers to. Search authority blogs and look for the audience questions in the blog comment section. This will give you an idea of the type of information you want to cover in your blog. Send emails to influential people to write their answers in your blog. They get a wide variety of emails, so write a convincing message, acknowledging their authority and lack of time availability then ask the relevant questions.  Try to cover at least 30 influencers in your blog.

  1. Write the content

Write your post and include the tips offered by the influencers in your post. Include their profile pictures and a link to their website. You can also create one big image of influencers.

  1. Reach out to Influencers Again

Send your blog link to the influencers again and thank them for their contribution. If the post is driving immense results, make sure to include it in your email, but don’t ask them to share it as they would know the reason you’re reaching out to them again.

  1. Promote through Social Media

Tweet one tip and create tweets around your post to cover for a month. Also, share the post on Facebook and Google+. Use the big image of influencers with your post link to share on Facebook and Google+. Share it across other relevant groups. You can also boost post for a few dollars. You will start seeing an increase your web traffic as a result of your post. Blogging can prove to a really simple yet efficient marketing way if done properly.

Medialinkers Panda recovery tips
It's only fair to share...Digg thisPin on PinterestShare on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInShare on RedditShare on StumbleUponShare on Tumblr

Thousands of penalties are charged by Google every month and just as you have imagined, these penalties have a large impact on your site.  However, regardless of how nasty these penalties are, you can still recover from your site if you choose a thorough penalty recovery method.

The first couple of hours post is very critical. Even though a penalty is scary, you don’t have to do something rash for jeopardizing the entire process, so rather than rushing into a recovery mode, you require a solid foundation instead of jumping to a hasty action.

What do you need to do?

 

Don’t Go into a Panic Mode

 

It sounds surprising, I know, but you need facts to act on.

 

You Have Time

 

You have plenty of time for the recovery and must under no circumstances rush at all. If you act too soon, then the manual penalty which your site has received may as would take longer than necessary.

 

Not All the Time

 

The term “manual penalties” is handled by real people, instead of Google bots. This means there are special people who are reviewing your work to assign a penalty to you accordingly. They have got a complete record when the penalty was put in place and what its status is. However, if you respond in a rush to the penalties, then you would probably receive an automatic response “denied”, as its very unlikely that you complete the entire checklist for lifting the penalty in a short time.

 

So instead of assuming the link analysis work, disavow file creation, removal requests, Google would only think the opposite, which you are trying to get out of penalty without going through any hard work.

 

Also, your site is in the red list of the penalized sites which Google starts monitoring closely. The manual penalty takes a lot of recovery time, for a site, from a few weeks to a few months. This means that if you try to get a reconsideration request within a day or two, you would do more harm than good. This is why; act wisely by spending time without getting into a panic mode.

 

Lifting the Penalty

 

Lifting your site and work out of a penalty is possible. You just have to play your cards right. It can also work for you even if you are not an SEO genius. With the help of some time and some SEO knowledge, you can get the work done without hiring any expensive agency. Penalties are part of SEO’s life. But this doesn’t mean that it’s the end of the world for that particular site. They can easily be lifted.

 

Penalties Can Expire

 

In case, you don’t do anything, your penalty might expire. This is because there are no hard and fast rules on the issue. However, this is not a recommended solution. You have the possibility that penalty would vanish after some time, but it doesn’t mean that site there and do nothing.

 

Find Out Exactly Why You Received the Penalty?

 

Google penalizes sites for some reason. In case, you get to the root cause of the penalty, you can step closer to getting it repealed. In case, you ignore this step, you would sabotage the efforts.

 

This means that as a goal, you need to find out what Google says about your manual penalty. Also, as the manual penalties are inflicted by actual people, you have to find out why you received it and what message you have received regarding it from the Google spam team.

 

Luckily for you, Google has 11 types of Manual Action Penalties:

 

  1. Unnatural Linking to Your Site
  2. User-generated spam
  3. Spammy structured markup
  4. Hacked Site
  5. Cloaking and/or sneaky redirects
  6. Thin content with little or no added value
  7. Pure spam
  8. Spammy free hosts
  9. Unnatural links to your site
  10. Unnatural links from your site
  11. Hidden text and/or keyword stuffing

The most common penalties include unnatural links to your site, thin content with little to no value and unnatural link to your site.

 

What do these penalties mean for you?

 

Unnatural Links to Your Site

 

This penalty means a partial penalty. Just your site’s portion is under a penalty. Even though, it is a manual penalty, you still need to do the hard work for getting the links removed.

 

Unnatural Site Links

 

This is the type of penalty which affects the website completely. Google assumes that you are engaged in a black hat SEO. This means that you are being charged with a full penalty that would diminish your rankings and your traffic. You can handle both the penalties, in the same way, through removal, analysis, and disavowal. However, the effort and time you pour into a particular penalty would vary based on the different severity levels.

 

Read Google’s Message Carefully

 

Google would send you a complete message notifying you why you got a certain penalty in its penalty report. This means that the short links are of no value to the ongoing link removal efforts. In the different client cases, the analysis by Google is accurate.

 

You need to look into Google’s message carefully and then make a strategy according to it for getting your site penalty free.

 

Downloading the Links

 

As link penalties are the most common type of penalties, the blog discusses those here. For lifting the link penalty, you need to analyze your backlinks. You have different reporting tools such as Majestic SEO, ahrefs, and Moz for getting an in-depth view of your linking profile. Every tool has its differences, but you can use each of these tools for a different purpose, or you can download the data from all these tools to sort out the duplicate links and then take an action from there.

 

Conclusion

 

After, you have the links in the file, you can go through them to analyze if those were spam, low quality or irrelevant links to your site. You can disavow the links, but first review everything in detail. Always remember that starting out in a right way is the right way for doing everything right. For more assistance and help, you can hire a professional agency such as Medialinkers. Read the Medialinkers Reviews to find what the clients are saying about it.

Medialinkers Penguin update
It's only fair to share...Digg thisPin on PinterestShare on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInShare on RedditShare on StumbleUponShare on Tumblr

If you are in the SEO industry, then you must have heard of famous Google Update, “Penguin.” What Google Penguin does is that it removes the sites from the search results which are trying to game the search engine by using black or gray hat link building methods. The algorithm attributes a negative value to the specific links which mean that if you have certain back links for boosting a few of your WebPages, then your ranking for those pages would become lower, instead of getting higher over time.

 

However, the owner can predict where the site is headed before it is penalized by Penguin update. Google penguin has a lot of sites which have bought unnatural links from link networks and the private blog networks.

 

Solution of Google Penguin

If you are among those webmasters, who have been hit by Google Penguin, then you need to audit your site now. You can make a list of the links that have to be either removed or disavowed. You can disavow links using the Google’s own Disavow tool. It would allow you to upload a file with the specific URLs and domains and that’s it.

 

Negative SEO and Google Penguin

There is another nasty side of Penguin, which Google hasn’t addressed so far. A lot of websites which seemed to be doing well were hit by the search engine when penalized by the penguin has bad links which they didn’t create. Those links were created by their competitors on purpose to make them lose their rankings. Even though this is not easily done, but by buying unnatural poor links, you have a chance to having your competitor hit hard by the penguin update.

 

This means that you need to a continuous eye on the links that are being built against your site. Fortunately, there are a number of tools such as LinkResearchTools and Kerboo which you can use for monitoring your website’s backlinks.

 

Google Penguin Transforming into a Real Time Algorithm

Google has announced that its latest penguin update would be real time, but its evidence has not been seen so far. If this really happens, it would make negative SEO more dangerous than ever.

 

Conclusion

In short, for avoiding a Google Penguin penalty, you need to avoid buying links and linking from low-quality sites which are otherwise known as link farms. Links have to be earned through a good PR, nice content marketing strategy and products etc. In short, the more valuable your site is, the more easily, it is going to be ranked higher in the search engines, as such sites earn links on their own through high-quality content, services and products.  For more assistance, you can get in touch with the digital marketing team of Medialinkers, a SEO Services provider firm located in Kennesaw.