Tag Archives: SEO

SEO Basics
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Search engine optimization is a complicated process to understand for newbie internet marketers. However, this article covers the basic terms in layman language to help you clear your concepts. SEO is crucial to marketing your business online and increasing its traffic in the long run.

 

Given below are three significant aspects of SEO, shared by Medialinkers SEO team.

 

Backlinks

 

Backlinks are simply urls pointing to your site from other relevant and authoritative sites to boost its credibility in the search engines. High quality backlinks are considered as votes of confidence among search engines and is really one of the most crucial aspects of making an entire SEO campaign successful.

 

Conversion Optimization

 

Any Search engine optimizer can drive multiple traffic to a site, however if that traffic is irrelevant or not converting than it would not do much good to your business. The goal of a site is to make users take some action such as vote on a picture, purchase a widget and fill a form. This is similar to having a billboard showing your products and services, as people can drive past it all day. But having all that traffic won’t matter if the users are not paying attention and converting to sales.

 

Schema Markup

 

Similar to writing high school and college essays that require different formats such as MLA and quotation practices among others, a coding a site too needs to follow valid steps. This is called Schema markup. A well written schema markup helps the search engines to read a website and alternatively push its rankings for more traffic and users.

 

SEO is similar to conventional marketing these days instead of tricking the search engines as was done in the past. Just like television advertisements and print advertisements are all about grabbing user attention by putting the best design and ad copy, it also depends on these two offers a great user experience. Remember that SEO today is all about pleasing the users. If you please your users, search engines will automatically give credit to your site to push it upwards in the rankings.

Google Introduces Ads in Local Listings
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Local search results have been changed by Google again and this time Google Maps will have an effect on brick and mortar service providers. Brian Barwig  is a local SEO specialist who noticed ads appearing in the local finder results, reached after clicking “More places” from a local three-pack in the Google main search results.

On the bright side, the addition of ads in the local finder results means that service providers and retailers who are not featured in the local-three pack can get to the top results when users click to see more listings.

The ads featured in the local finder will depend on Adwords location extensions similar to Google Maps that also started displaying ads around 2013. However, unlike the map results, the advertisers in the local finder results will not get a pin on the map results.

Google spokesperson also hasn’t offered additional details other than saying that they are working on new local business formats.

Changes were announced by Google about how to display ads in Google Maps. It will only show the ads included in the Maps location extensions, while the regular texts won’t be featured. Google has also edited the advertisers and removed Maps from its list of Search Partners in the Adwords help pages.

What this means?

Marketers using location extensions will be able to have their ads displayed in maps to see an increase in clicks and impression when ads are displayed there.

Marketers not using location extensions but choosing Search Partners will see a drop in clicks and impressions with ads not showing in Maps.

Including the Maps in the Google search inventory means inclusion of more advertisers in Maps ad auctions. The emphasis lies on location extension in line with Google’s continuous reliance on structured feeds and data, as can also be attested by retailers participating in Google Shopping.

For more news, stay tuned to Medialinkers SEO firm blog.

Rank Boosting SEO Tips by Medialinkers
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Everyone says SEO is about content, and most definitely it is, but you need to understand that Google only pays attention to content that is created for the users. If your content answers queries written by different users, then most definitely it will be picked up by Google. If not, well it won’t give you any reward. Given below is a process compiled by the SEO executives of Medialinkers to help increase not just traffic but the relevant traffic to your website.

Content Generation Process

A typical content generation process used by many SEOs is as follows:

  • Keyword Research for picking high volume but low competition phrases
  • Writing content around different topics and phrases
  • Promoting the page through social media and backlinks
  • Watching the traffic and moving to another project

However, what most of the SEOs stop right there, whereas the process should include several other things. The process today must include some other factors that are covered in the blog below:

User based features have become important today for content marketing. These features include site speed, overall UX, mobile-friendliness and perceived quality.

Steps to Improve Traffic to Underperforming Pages

  1. Matching Searcher’s Intent:

The page needs to match the searcher’s intent to be found by Google. The factors such as the number of times a page was actually clicked play a critical role today.

  1. User Satisfaction: The users have been presented with all the information they wanted.

These two are crucial factors for content today. If you are doing these and your content still underperforms then give below are a few tips to help you out:

You need to optimize your content for users instead of doing it the traditional way to see traffic. If you get any traffic, chances are Google has already understood your content. However, that traffic can either be wrong or right. There is a gap between the traffic you thought you were targeting and the traffic you are receiving. You need to narrow this gap:

  1. Is the content matching searcher’s intent, visiting your site?
  2. Is the search snippet shown under the link impactful enough for the users to click?
  3. Does your page have all the relevant information user has come for?

Answering all these 3 questions mentioned above will help you in bridging the gap.

  1. Identification of Low to Mid-Sized Pages

The answers to these questions will enhance the performance of your low traffic levels. However, you can do the same for the high performing pages to get further targeted traffic.

You can use Google Analytics to identify pages with high traffic and then incorporate the best keywords matching the searcher’s intent.

  1. Identify Gap between User Intent and Written Content

Most of the pages which receive a high number of impressions but have a low click through rate have been observed to lack enough material for satisfying user’s intent. But how should you do this? Let’s move to the next step for optimizing it for users’ intent.

  1. User Intent Optimization

By understanding what the users are searching for, you need to optimize it through the following metrics:

  • Title and Meta Description Tag
  • Page Title and Headers
  • Body Text & Call to Action

Write the Title and Meta Descriptions correctly with the keywords best matched against user’s intent for the underperforming pages. This will lead to more clicks and visits by the users. A high number of clicks will result in high search engine rankings in the search engines. In short, you need to optimize your search snippet in a way that leads to more and better traffic.

  1. Satisfying User through Complete Information

Take an example of a user searching for “best hotels in Atlanta.” You want your bed and breakfast business to rank#1 for this query, but the question is would it help the user? Probably not, as the user is searching for a list of best hotels in Atlanta with complete reviews, and services listed against them. If your website offers these like Yelp and other business directories, then you have satisfied the user intent.

In short, you need to put yourself in user shoes and see if the queries you type will satisfy searcher’s intent.  Make sure that the user finds everything typed in through your link, or else he would have to use Google again. If your page satisfied user for the result, then Google will rank you highly for the targeted search query.

What to Do Next?

After making the right changes, you need to do the following:

  1. Submit it in Webmaster/Search Console for Reindexing
  2. Track Results Continuously, Repeat and Change accordingly

Just check for the following:

  1. Rankings
  2. Overall Impressions
  3. Click-Through Rate
  4. Bounce Rate
  5. Conversions
  6. Time on Site

You may not get it right doing this at once, however, you will improve with time and will mostly likely not only see an increase in traffic but also an improvement in the targeted traffic. Only the content that satisfies users’ intent today does well in terms of SEO and this is what Google wants you to do!

Follow the Medialinkers SEO Service blog, for reading SEO tips.

ML Google Update
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Google Panda Update became a part of Google’s Ranking Algorithm. Introduced in February 2011, the Panda Update was introduced by Google to fight thin, poor, and duplicate content.  The update helps Google to rank sites based on their content quality. Google has even issued a PR stating this news, further confirmed by Gary Illyes.

 

Unlike the Penguin’s real-time formula, the Panda update implemented by Google isn’t real time. This also means that from now on, the Panda Update also will not be rolled out separately. The last Panda update rolled out by Google several months ago was Panda 4.2.

 

Even though it hasn’t been confirmed when the Panda update became a part of its core ranking algorithm, the changes that a lot of SEO people experienced this past weekend in the search results were caused by this Panda update. How the update changes the SEO game in future is something, we will see over time! Keep tuned into Medialinkers for more information!

Medialinkers SEO
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Valuable content posted on a site through its blog section assists to drive relevant traffic and business leads. However, many marketers still struggle to find enough visitors to make a significant impact through content marketing. However, ask successful blogger or marketing agency, and they will tell you that a simple tip for driving immense traffic is not only the usefulness of content but also the right marketing strategy. Alternatively, you can also hire Medialinkers SEO agency to do the content promotion for you.

Steps to Driving Thousands of Visitors to Your Blog

  1. Influencer List in Your Industry

Identify influential people in your industry, as they have the audience you want to drive to your blog. Look for influencers that are active, have a large following, own a high-authority website and engage with their community. Make a list and get their email address too if possible.

  1. Reach Out

Write something which the audience is looking to find answers to. Search authority blogs and look for the audience questions in the blog comment section. This will give you an idea of the type of information you want to cover in your blog. Send emails to influential people to write their answers in your blog. They get a wide variety of emails, so write a convincing message, acknowledging their authority and lack of time availability then ask the relevant questions.  Try to cover at least 30 influencers in your blog.

  1. Write the content

Write your post and include the tips offered by the influencers in your post. Include their profile pictures and a link to their website. You can also create one big image of influencers.

  1. Reach out to Influencers Again

Send your blog link to the influencers again and thank them for their contribution. If the post is driving immense results, make sure to include it in your email, but don’t ask them to share it as they would know the reason you’re reaching out to them again.

  1. Promote through Social Media

Tweet one tip and create tweets around your post to cover for a month. Also, share the post on Facebook and Google+. Use the big image of influencers with your post link to share on Facebook and Google+. Share it across other relevant groups. You can also boost post for a few dollars. You will start seeing an increase your web traffic as a result of your post. Blogging can prove to a really simple yet efficient marketing way if done properly.

Plan Your SEO Strategy for 2016
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After a lot of webmasters were penalized by Google, they quite their SEO campaign and went for the paid strategies. However, what they don’t know is that SEO if done correctly offers quality, consistency, and longevity of the lead flow. This blog covers just how you can do this all.

The strong point of SEO is that it keeps giving benefits for many years to come which is not the case with the paid campaign.

So how you need to go about your SEO campaign? Read below:

Know its Basic Principles

All marketing is built on the notion of “desire” — i.e., you want something (whether it’s clothes, food, information, better abs or something else), and some business comes along with marketing promises to fulfill that desire.

Marketing works on the desire notion, i.e. the user is looking for something such as food, clothes, information and anything else. Marketing of a business has to fulfill this desire. Whether you are doing organic or paid marketing, you need to focus on this basic marketing principle, as also discussed in the book, “Breakthrough Advertising.”

Before the internet, the only option was to show your product and service on tv/radio and newspaper etc, but this was very risky and expensive.

Spending advertising money doesn’t always guarantee for a great ROI, and you can reverse this principle through organic SEO. Make your market come to you instead of going to them.

You also wouldn’t have to spend a lot of money. You just have to believe and behave accordingly to have a successful organic strategy.

With the decision patterns of the prospects congruent with the organic strategy, you would see potential results through SEO.

4 terms of Organic (SEO) Campaign are:

  • Highly Relevant Search terms and PPC terms
  • Indirect Content
  • Relevant Blogs and Lead Generation Tools
  • Database Marketing

This blog covers the first two levels of the campaign.

Make People to Come to You

This is the first level. Instead of going to the shop where the market is located, you need to build marketing assets which would pull the prospects towards the business. This also starts with the SEO strategy: determining the specific terms for the market.

A lot of people refer them to as the “PPC terms” as these are the terms which your prospects would put into Google when looking for a solution.

If you are a web design agency in Atlanta, then you can have the following list:

  • Web design consultant Atlanta
  • Website design agency
  • Experienced Digital design firm
  • Landing Page web designs

This is the master list and just the top level. However, your search terms still need to be divided into different quality levels.

The 2nd level is indirectly relevant to the “Top of Funnel”

The top of the funnel is the area of indirect interest. For instance, using the same scenario as above, you might come up with this list of “Top of Funnel” terms:

This list is the indirect list. For example for the same niche, you can have the following terms:

  • How to create a website
  • How to Have Stunning Web Designs
  • Case study for a Successful UI/UX
  • Tips for a Successful Business Site

These are all going to attract people interested in your service/product. So implement them to create the “foundation” of your SEO strategy. Webinars, white papers, free reports and other such “opt-in” devices can be created from these “indirectly relevant” terms.

These would attract people interested in your offering and these can be used as the building blocks creation of your strategy. All the free papers, webinars and opt-in can be created around these terms for attracting people.

For the last two levels, stay tuned to the Medialinkers SEO blog.

5 Local SEO Points to Focus on in 2016
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When running a company depends on the local customers, SEO becomes an essential part of your business. The local SEO is a subset of the full Search Engine Optimization which helps people in finding the area on the search engines. To be honest, whenever its written Search Engines, the point is towards “Google.”

Getting the local Plan of SEO dialed is extremely important as the B2C and B2B consumers are dependent on it for getting the information they require for making the buying decisions. Google isn’t a tech giant; it’s a key component of the digital economy. Very less purchasing decisions are made these days without any level of “Googling.”

 

What you need to focus for the Local SEO in 2016

 

Go Responsive or Go Home

 

The mobile-friendly web designs are not optional anymore. The mobile device searches have surpassed the laptop and desktop computer searches worldwide. The site mobile friendliness has become a ranking factor for Google. It provides people a really good mobile experience on a site, meaning that it helps in making more conversions and revenue. This is as simple as that. This means that now, with responsive and mobilegeddeon, it’s high time; you make your site a mobile site. The mobile only deals and the special promotions would keep the people coming back to the tricked out responsive web designs. What you need to do is create the best possible mobile experience for your customers in 2016.

 

Calling the Voice Search

 

With the growth of the mobile searches, there comes a greater demand for voice searches. People are always using this feature on their smartphones for locating the products, businesses and the services they require. There are some people who use the voice search to get help in the multi-tasking. There are a lot of others who find it easier and faster for speaking into their phones instead of typing a query. No matter which way you choose to do it, there is a trend towards the voice search which helps the businesses to optimize their site for hooking the consumers. This also means that you need to shift your keywords for the voice search friendly phrases. Follow up questions become really important in the voice search, as only a limited amount of information is delivered in every response.

 

Data Matters for Local SEO

 

The direct data in the SERPs mean that the companies have to provide detailed information about them for getting a top slot with the search engines. The Direct data are the granular information piece appearing with the business listings in the search engine data. For instance, when searching for the restaurant near you, you need to offer every result with location, pricing, phone number, whether the takeout is available or not. The availability of the extra data helps not only in improving the visibility fo the single location but also for the franchise SEO.

 

Optimizing for Local SEO Means Good User Experience

 

At the end of the day, a potential customer’s decision for buying a certain product comes down to the entire user experience from a click to a close. Even though you can’t control the sales person’s words and actions all day long, you get in a complete control of the customer experience offered by your website.  From what we can see, in the next few years, the overwhelming majority of businesses would compete solely on the customer experience and by the year 2020, 85% of the customer-company relationships would be managed without the human interaction.

What this means is that you need to have a concise online marketing, better and consistent for your competition’s to capitalize on this trend.

 

For Improving the Local SEO

 

In the coming years, the local SEO would focus more on the mobile marketing. The younger customers are always shopping online through the web. However, this doesn’t mean that the old customers aren’t doing the same thing. Google has made it widely known that the customers visit a store the same day they Google for the local search. The study was conducted 2 years ago, and this percentage has increased by now.

 

Google is really serious about helping the companies for getting on the Google Mobile Friendly bandwagon that they have also provided a tool to help the webmasters in preparing for their mobile customers.

 

After, you have identified the weak points of a website; you require technical help to get in the right order. After this, you would have to work on the local SEO campaign. There are business owners who would like to roll up their sleeves and dig into SEO, while many others would simply avoid it, thinking of it as a nightmare.  Whether you do it yourself or hire an agency such as Medialinkers SEO, there is one thing for sure; you can’t ignore the impact of Google and the way its building up the local lead generation.

technical-seo-420px
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Nontechnical people don’t understand the technical SEO. A lot of programmers when starting out didn’t know the actual difference between the client and the server side, the HTML & CSS and even coding when starting the careers.  However, with SEO is becoming a necessity for the web industry, you need to learn it so that you know what you are dealing with. Fixing even the smallest of the technical issues has got more benefits than the best links which you’ve built.

 

Fixing the smallest technical issues leads to more benefits than building the greatest of links. Even though you are not able to personally fix such issues, knowing what you have to look for and the way you have to fix it with a developer on the back for its implementation is quite critical. This means that for all the nontechnical people, some of the basics you require & need to look out for with the technical SEO are as follows:

 

Status Codes and Redirects

Whenever a page is accessed, the page would send a response to the web server saying that it’s happening.  There are a lot of status codes and according to Moz’s, “the response codes explained with a picture: do a great job of explaining each of them.

 

The Basic Codes:

200: The Page loads just fine.

301: The information was relocated permanently over here.

302: the information is temporarily shifted there.

404: This page doesn’t exist.

What do you need to Use?

Through a tool known as the screaming frog, you can put an entire list of URLs to know about the status code associated with each. Make sure that you are not missing out on any links.

 

What do you need to keep in mind?

You need to make sure that the front and the back end match. In case, you are permanently redirecting the status code, it has to be either a 301 or a 302. If not, then you are just passing a value from the Page A to Page B, and this way Page B would never rank. Also, you don’t redirect everything back to the home page.  It must be done on a 1 to 1 basis.

 

In case the page doesn’t exist, your site must show up a 404 instead of 200 redirects. This is known as the soft 404 and this creates confusing signals between the web server and Google.

 

Canonical Tags Are Very Useful

In the source code of Page A, if you have a <link rel=”canonical” href=http://www.example.com/page-b>, this would mean that you are on Page A but the content is best located at Page B.

 

When Do You Need to Use it?

You need to duplicate or near duplicate, such as:

 

The home page URLs (www.example.com and www.example.com/default.aspx)

Duplicating paths to the same page (www.example.com/news/page-a and www.example.com/press/page-a)

 

What you need to keep in mind is that canonical page is the end all of be all. In case you want the page indexed by the search engines, you need to include in the internal linking structure. In the example stated above, the crawlers and the users need to get to Page A, but Page B gets all the action.

 

URLs are not case sensitive

Looks Like

These links (http://www.example.com/angry-erin-attacks and http://www.example.com/Angry-Erin-Attacks are same).

 

What does this mean?

Hey, Google, I know you think you’re on two different URLs, but it’s really just the same content.

This is the same content and these are not two different URLs.

What to Do?

The developers need to implement a site-wide canonical targeting the uppercase URLs to the lowercase counterpoints. This is how you can easily fix the duplicate content and then the users don’t have to go through an interrupted experience.

What has to be kept in mind?

If you like lowercase letters, you can keep all the URLs lowercase, when typing into a search bar. Also, this would make it cleaner. You can also use the 301 redirect, but it is better if you limit the redirects for keeping things simple.

 

The URL Parameters

http://www.example.com/angry-erin?color=green&size=15&id=12345&print=1

 

Whenever a ? Appears, it marks the start of the URL parameters.

 

A lot of parameters offer more information about whatever is going on the page, making the content to change, such as signifying a specific color size and an eCommerce site. The parameters don’t change the content at all and are only used for tracking the different purposes, similar to saying what the referral came from and the print version of the page.

 

For example http://searchenginewatch.com/article/2299970/Securing-the-Future-of-SEO-Global-Brands-5-Not-Provided-Solutions?utm_content=buffera3518&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer

 

The parameters are only telling how many users are going to the article from twitter, but after removing everything after? The link would present the same information which can cause duplicates issues.

 

A lot of eCommerce sites use parameters for showing different product colors, but when the parameters are removed, just one color is shown; this is why you need to be quite careful in dealing with this issue.

 

parameter-id

 

What do you need to do?

The URL parameters cause duplicate content most of the time, this is why, and you need to keep an eye out on what is necessary for the page content and what Google can ignore. In the webmaster tools of Google, you need to tell Google how you can read the parameters and you must implement some canonicals too.

 

Summary

Even with a basic understanding of what to look for in technical SEO can get you far. So many people today focus too heavily on off-page SEO, but if a site is technically flawed, it won’t matter how many links you have or how good your content is.

 

With a basic understanding of what you need to consider for in the technical SEO, you can get quite far ahead. There are a lot of people who are focusing on the off-page side of SEO, but if it’s technically flawed, it won’t rank and built authority even with a lot of blogs and great backlinks.

 

For more info feel free to contact of professional SEO experts of Medialinkers Company.

orm medialinkers
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There was a time when the reputation management was just the concern of the big companies and the household names requiring protecting their public images. Today, the businesses aren’t considered to do well when they are not found on social media. This means that reputation management is an industry in itself.

 

Some people think it’s just social media monitoring while others believe it has something to do with public relations, but in reality, reputation management spans across your whole online strategy. Here’s a brief definition that attempts to sum up the practice:

 

According to Wikipedia, the reputation management is defined as follows:

“It is the process of monitoring the reputation of a brand, person, and business with the main goal of pushing the negative links down.”

 

You can thus know about the main goal of reputation management with this definition. However, with the corporate transparency and user generated content, this becomes an integral part of the business marketing efforts which are no longer sufficient for blocking the hateful and spammy comments.

 

Long gone are the days of direct advertising where the companies sold their products and services to the passive audience. Today, it is all about interacting with the customers, listening to whatever it has to say. This is why, it’s really important to manage what is being said about the business online.

 

What do the reputation management processes include?

 

  • Managing the criticism publicly
  • Asking for the feedback
  • Allowing the employees to engage with the audience
  • Speaking directly with the audience

The important process of reputation management is contingency planning.   As a business owner, you need to open yourself for facing the criticism and preparing for the worst case scenarios.

 

The online reputation management is not just about reacting to what the people have to say about the company, but it is about knowing whether to react or not. You can use the examples and questions for crafting your plan. After, you are all ready to go fully transparent, you would find yourself a tool such as Moz Pro’s or Google Alerts for knowing the top of the conversation about your brand.

SEO Medialinkers
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There are a lot of people who make mistakes when it comes to link building, and you can be one of them. Even the experts sometimes, make mistakes, which means that you need to follow the 10 tips mentioned below for getting around those tips.

 

Don’t Follow Up on Everything

You don’t have to bother the companies all the time, but that doesn’t mean that you stop following them up. There are people who would respond to you on the second and third try if you send them follow-ups. You would be surprised to know that there are people who would respond to you on a 2nd or a 3rd follow-up.

A lot of big companies are always sending follow-ups to the webmasters for getting backlinks, and this works for them. And according to them, people reply on 4 to five follow-up emails that are sent to them.

 

Ignoring the Site’s Content

This is surely one of the things you need to do before getting a link from a site. Before getting a link, you need to check if the site’s metrics and the writing are okay. All the posts must look professional and not have any 404 errors. And also that it’s not penalized by Google.

 

Missing the Reading Advertising Info on the Page

There are a lot of sites which list the things that they would or wouldn’t do. In case they don’t deal with text links, you no longer have to ask for a text link from them. In case, they only offer you site wide links, and you need one through an article, you don’t have to bother them.

 

Not Listening to Webmasters

As a link builder, you know exactly what you need to do, but at times, webmasters know better. They always know about their readers and what would and wouldn’t be appreciated.  If they are telling you that you are way off base, and people reading your article about a certain topic wouldn’t want to a link in the article, then you need to listen to them. Listen to those who make sense to you and ignore those who don’t.

 

Using the Metrics Blindness

Always use relevant sites for building links. There is no doubt, that getting a site with a domain authority of 60 is awesome, however that still doesn’t mean that you need a link for it if it doesn’t fall under your business niche. You need to see the entire story instead of just the metrics.

 

Not Keeping Up with the FTC and Google Guidelines

Knowing and implementing those guidelines is different. However, what you choose to do, you still need to be aware of those guidelines, instead of ignoring and violating them. However, be careful when trying to sell a link as this would make you look bad and is seriously taken by Google.

 

Not Enough Outreach

Make sure you target the right individuals when it comes to sending the emails. This is because you can take your example and consider if the emails coming over to you are the appropriate ones or not. The reason why people don’t open their email and delete them is because those are sent to the wrong people in the first place.

 

Kicking the Bad Habits!

The bad habits can be broken easily, even though they are common. But don’t be too hard on the link building team, as everyone makes mistakes, but you can always monitor everything to make sure that no one is wasting time.

 

For more details on link building, you need to consult with the search engine optimization professionals of Medialinkers.