Thousands of penalties are charged by Google every month and just as you have imagined, these penalties have a large impact on your site. However, regardless of how nasty these penalties are, you can still recover from your site if you choose a thorough penalty recovery method.
The first couple of hours post is very critical. Even though a penalty is scary, you don’t have to do something rash for jeopardizing the entire process, so rather than rushing into a recovery mode, you require a solid foundation instead of jumping to a hasty action.
What do you need to do?
Don’t Go into a Panic Mode
It sounds surprising, I know, but you need facts to act on.
You Have Time
You have plenty of time for the recovery and must under no circumstances rush at all. If you act too soon, then the manual penalty which your site has received may as would take longer than necessary.
Not All the Time
The term “manual penalties” is handled by real people, instead of Google bots. This means there are special people who are reviewing your work to assign a penalty to you accordingly. They have got a complete record when the penalty was put in place and what its status is. However, if you respond in a rush to the penalties, then you would probably receive an automatic response “denied”, as its very unlikely that you complete the entire checklist for lifting the penalty in a short time.
So instead of assuming the link analysis work, disavow file creation, removal requests, Google would only think the opposite, which you are trying to get out of penalty without going through any hard work.
Also, your site is in the red list of the penalized sites which Google starts monitoring closely. The manual penalty takes a lot of recovery time, for a site, from a few weeks to a few months. This means that if you try to get a reconsideration request within a day or two, you would do more harm than good. This is why; act wisely by spending time without getting into a panic mode.
Lifting the Penalty
Lifting your site and work out of a penalty is possible. You just have to play your cards right. It can also work for you even if you are not an SEO genius. With the help of some time and some SEO knowledge, you can get the work done without hiring any expensive agency. Penalties are part of SEO’s life. But this doesn’t mean that it’s the end of the world for that particular site. They can easily be lifted.
Penalties Can Expire
In case, you don’t do anything, your penalty might expire. This is because there are no hard and fast rules on the issue. However, this is not a recommended solution. You have the possibility that penalty would vanish after some time, but it doesn’t mean that site there and do nothing.
Find Out Exactly Why You Received the Penalty?
Google penalizes sites for some reason. In case, you get to the root cause of the penalty, you can step closer to getting it repealed. In case, you ignore this step, you would sabotage the efforts.
This means that as a goal, you need to find out what Google says about your manual penalty. Also, as the manual penalties are inflicted by actual people, you have to find out why you received it and what message you have received regarding it from the Google spam team.
Luckily for you, Google has 11 types of Manual Action Penalties:
- Unnatural Linking to Your Site
- User-generated spam
- Spammy structured markup
- Hacked Site
- Cloaking and/or sneaky redirects
- Thin content with little or no added value
- Pure spam
- Spammy free hosts
- Unnatural links to your site
- Unnatural links from your site
- Hidden text and/or keyword stuffing
The most common penalties include unnatural links to your site, thin content with little to no value and unnatural link to your site.
What do these penalties mean for you?
Unnatural Links to Your Site
This penalty means a partial penalty. Just your site’s portion is under a penalty. Even though, it is a manual penalty, you still need to do the hard work for getting the links removed.
Unnatural Site Links
This is the type of penalty which affects the website completely. Google assumes that you are engaged in a black hat SEO. This means that you are being charged with a full penalty that would diminish your rankings and your traffic. You can handle both the penalties, in the same way, through removal, analysis, and disavowal. However, the effort and time you pour into a particular penalty would vary based on the different severity levels.
Read Google’s Message Carefully
Google would send you a complete message notifying you why you got a certain penalty in its penalty report. This means that the short links are of no value to the ongoing link removal efforts. In the different client cases, the analysis by Google is accurate.
You need to look into Google’s message carefully and then make a strategy according to it for getting your site penalty free.
Downloading the Links
As link penalties are the most common type of penalties, the blog discusses those here. For lifting the link penalty, you need to analyze your backlinks. You have different reporting tools such as Majestic SEO, ahrefs, and Moz for getting an in-depth view of your linking profile. Every tool has its differences, but you can use each of these tools for a different purpose, or you can download the data from all these tools to sort out the duplicate links and then take an action from there.
After, you have the links in the file, you can go through them to analyze if those were spam, low quality or irrelevant links to your site. You can disavow the links, but first review everything in detail. Always remember that starting out in a right way is the right way for doing everything right. For more assistance and help, you can hire a professional agency such as Medialinkers. Read the Medialinkers Reviews to find what the clients are saying about it.