Tag Archives: web Development

WordPress vs. Google Blogger: Which Platform to Choose?
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Finding a right CMS is a tough process. You may have heard about WP, if you have interest in blogging. You may also have heard about Google Blogger, another popular blogging choice.  If you are a newbie blogger, choosing the right platform will help you in saving a lot of time and work. It is crucial to finding the pros and cons of every option to understand why business flourishes with an option, whereas the others are better off going to the opposite direction. You have to understand the key difference between WordPress.com and WordPress.org to select the right blogging platform.  Kennesaw web Development company presents the comparison between the two platforms below:

 

WordPress.com & WordPress.org

WordPress.com is the free version of WP. It offers limited number of themes and plug-ins which means it is not a good option for serious bloggers or the people looking to grow business online. At the same time, WordPress.com is free and not a bad choice for bloggers starting afresh. It also has a wider audience giving your blog access to a wide network which you may not have otherwise.

WordPress.org is a self-hosted medium, which gives you control over site information to create your own domain name. It provides more options as it comes with a bit of fee.  However, you get access to premium themes and plugins to design and develop a site, the way you want.

Google Blogger is another free choice available to bloggers. However, all the information presented on a site is owned by Google. Like WordPress.com, it has its negatives and positives.  WordPress has its similarities with Google Blogger. When it comes to deciding between Google Blogger and some other choices, bloggers always stick to WordPress.org.

 

Benefits of WordPress.org

By hosting a site on WordPress.org, you are the owner of all your site and data details. This makes you decide what information is shared and when a site is shutdown. You also get access to thousands of plugins allowing you to add to a site. There are many layout options available which can be customized easily for a blog. It is also easy to move a site to another hosting option and to change a domain name without losing the important information. WP has an active community and a support system. You can fix the issues by searching on Google.

 

Benefits of Google Blogger

Google Blogger is free and does not include any hidden charges. The backup system is Google itself and is responsible for all the security and maintenance. You are also not responsible for your site’s security. Blogger is easy and simple to use compared to WordPress.

 

Drawbacks of WordPress.org

You are responsible for site security and backups. It requires money for maintenance and hosting.

 

Drawbacks of Google Blogger

Blogger has limited functionality and themes. It is also quite difficult to move a blog from Google to another location, which will likely lose your SEO, you may have worked very hard to achieve. There is also limited technology and support available for blogger platform.

You also do not own a site, which means that Google can close it down anytime. They can also close down the entire Google Blogger platform as they have shutdown many of their applications despite their success and popularity. Comparing the benefits and drawbacks of both mediums, you can say that WordPress is a better choice for bloggers.

 

Bottom Line

When starting out, you can either go with WordPress.com or Google Blogger, as both options are free and have many resources suited to the newbies. But for the long term goals, choose a self-hosted WordPress.org site. You can find a hosting for $12 a year making WordPress.org an extremely affordable option. This is also a reason why 25% of the users stick with WordPress.

 

You can also consult Medialinkers Web development agency to set up a personal or a professional blog for your needs.

medialinker.us mobile
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Everyone knows that mobile search has taken off and it would only continue to increase in the coming years. Everyone who likes to keep himself up to date with the technology news knows that the number of mobile users has taken over the desktop users.

This means that people now days are browsing the internet on their mobiles for reading, shopping and socializing, which is why, it has become extremely important to pay attention to the website mobile designs.

  1. Minimalist Designs are a Key

The key for a successful mobile design is to target the simplicity. You can go for the usefulness and practicality of any major company in your design. Always remember that your design is viewable on a mobile screen, which is much smaller compared to the desktop screen. Also, it’s understandable to not target the complex designs, which makes minimalism your best deal.

The minimal design also helps users to navigate your site easily. No one likes to scroll through a cluttered interface on their Android or iPhone devices. This is why; they must be able to find what they are looking for on a site in a quick way, improving the user experience.

In a minimalist design, make sure that the buttons and the menus are intuitive, and in line with the simplicity of your design.

Just check the images of minimalist design by MediaLinkers

 

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  1. Make Your Design to Look the Same across Other Devices

Even though you are designing for the mobile, you need to know that not all the mobile devices are built equally. This point is the key to designing the successful UX designs, which most of the designers forget about when designing for the different mobile devices. As a matter of fact, you need to understand the mobile behavior or the users along with the devices that your users prefer to use. As an example, you need to know that the Android and iPhone users would interact differently with our website which is why you should keep this point in mind while designing it.

According to a research, the iPhone users spend more time on the eCommerce sites than the Android users. This means that if you are designing an eCommerce app, you would want to rely heavily on making a top design for iOS than you would have to for Android, as iOS provides better money making potential for the eCommerce businesses.

  1. Make a Familiar and Clean Navigation

Even though people use mobiles more than the desktops for the searches, that doesn’t mean that your website design for the mobile is completely different from what it is for the desktops. In fact, most of the people are expecting the major components such as navigation, header etc. to be similar on the mobile devices, which is why, you need to ensure that the client’s site replicates the navigation standards of the desktop site along with a great UX.

  1. Provide a Convenient Checkout Process

This is the most important feature of any eCommerce mobile design. An overly complex checkout process will only make the users turn away from your site, even if the entire site layout is extremely minimal and simple to navigate through.

Make sure the checkout process and the call to action buttons are according to the shopper’s expectations. Pay attention to their size so that they are easy to tap on after the order is placed.

Check example of a user-friendly checkout process below:

 

Medialinkers

  1. Mobile Designing is completely different from the desktop designing

Designing for a mobile is a different concept than it is when it comes to designing for the desktop. Even though there are a few similarities, but you still want to keep the mobile design closer to the conventions of desktop browsing considering the exceptions that come along with it.

 

The minimalist designs are a golden rule for the mobile designs. Also, a research must be done in understanding the user behavior across the different mobile platforms, iOS and Android in particular. Last but not the least; make sure to provide a simple checkout process which provides an easy shopping experience for the shoppers.

 

Make sure to follow these simple mobile design tips to have your clients leave your site in a happy mood! For more information on the mobile designs, feel free to talk to our web designers at Medialinkers.

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There is good news for the internet marketers, as Google has just included access to the ad program’s home services in the AdWords Express. This ad program has been launched in the beta version in San Francisco area last month for giving an additional functionality to the service providers as they are able to connect with the local residents without having to search for any assistance. Also, it has been started by the plumbers and locksmiths, but now it includes services for the handymen and house cleaners.

 

For getting started, all you need to do is to fill the contact information form, and the business URL. After, this, Google would screen the application and do a background check using a third party. When approved, Google is going to organize the information which you would give it to offer a polished profile page.

 

As the advertisers and marketers manage the bids through the AdWords express program, there are listings included in the ad block, of the SERP at its top, for the local user to do a search for the services related to handymen, cleaning, locksmith and plumbing.   This way, the users are provided the business details directly to contact them on their own without contacting anyone else.

 

For setting your Adwords campaign, it’s always recommended that you hire a search marketing company such as Medialinkers, Web Design Company in Kennesaw to manage all the details from point A to point B.

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A lot of people in the SEO world think that link building is dead, but it’s really not. In fact, sound link building always helps a site pushing it higher in the search results. However, the process of link building is always changing which means that you need to continuously upgrade, yourself when it comes to link building, as the ways to build links have not only changed but have also become tougher.

This makes it important for everyone to continuously learn everything, as it continues to change as this would only make you a better SEO in the future.

 

Why Learning Matters?

 

Even though building a link doesn’t consume a lot of time, but obtaining high-quality links which are relevant becomes tedious as you would have to first create content which you can put on someone’s site, use social media for building new relationships and doing all the other activities which help in the building of links. A lot of people who have done link building would tell you the high burnout rate that comes to link building, and this makes it very tough to be on top of your game when building links. This is why; you need to continue to learn as many things as possible, so things become easy for you to manage and grow in the long run.

 

Work as a Team through Brainstorming

 

One of the best ways to work together as a team is through the way of brainstorming.  A lot of good questions and suggestions are put forward through brainstorming and this is how you can find new ways of handling the clients’ work, which you may not explore all by yourself. Brainstorming also helps with people who are introverts.

 

Work With Tools

 

There are a lot of Tools for managing the SEO campaigns, and every now and then, you can continue to learn and experiment with a new tool in your free time.

 

Learning Resources

 

There are a lot of materials available for everyone to learn the art of link building. Even if you are experienced and know all the ins and outs of the link building process, you can still freshen up your knowledge regarding it. As a starter, you can start with the following list:

 

  • Majestic: https://blog.majestic.com/
  • SEMrush: http://www.semrush.com/blog/
  • Moz: https://moz.com/blog
  • Kerboo: https://kerboo.com/blog/
  • Ahrefs: https://blog.ahrefs.com/
  • Raven: http://blog.raventools.com/
  • SpyFu: http://resources.spyfu.com/blog/
  • URL Profiler: http://urlprofiler.com/blog/

 

Read Informative Stuff While Working

 

When you come across an informative article regarding SEO or link building, you need to read it while working, instead of saving it for a read to be done later at home. Even as the owner of your business, you need to make sure that the time is given to your employees for learning as you have hired them to do the right work and right work in the field of SEO is done only when the knowledge is up to date regarding all the important aspects of SEO. Just spending a little bit of time in learning new stuff each day would pay off your projects and the entire team.

 

Always Welcome Questions

 

The best thing which you can do if you are the manager of your team is to welcome questions asked by your team members. Team members and starters always ask questions, in fact, everyone who is learning to ask questions while learning. So instead of ignoring those questions regardless of how small or silly they are, you need to make them feel welcome, so that the process of learning continues and so does your project work in the right direction. A hostile environment only makes the people do wrong work, as when they are afraid that they would be ridiculed when asking questions, they would back away. Also, when anyone asks a question, share it with the entire team, so that everyone gets to know about it and even in case they already know it, they would be reminded about it.

 

Learn when you are an employee

 

In case, you are an employee working alone in a company, you can keep up with the changes through social media, famous blogs. In fact, you can set up a routine to do one activity every day, like spending an hour and a half for reading the blog posts and checking social media, twitter for example, to keep an eye on the trending topics.

 

The important point here is to continue to learn, which means you have no room to become idle at your job. The more you learn and are active in your field, the better would be the results in your field and the higher would the chances of your career growth. Also, learning would break the monotonous routine of work, by adding some new piece of information to your mind each day.

 

In case, you want to outsource your SEO work, you can hire the professionals of Atlanta SEO Company Medialinkers to do the work for you.